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Food advertising Written Answer, 28/02/14 [E/NI/S/W]

Written Answer given in the House of Commons on 28 February 2014 in response to Luciana Berger's (Lab) question asking the Secretary of State for Culture, Media and Sport what assessments she has made of the proportion of food brands sold in the UK that have adver-gaming as part of their digital platforms.

The Minister for Culture, Communications and Creative Industries, Ed Vaizey, replied that DCMS has made no such assessment. Adver-gaming is regulated under the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP code, administered independently by the Advertising Standards Authority).

On 25 February 2014 the Advertising Standards Authority/CAP announced new measures to ensure that food advertising remains responsible. These include a comprehensive literature review of the impact of digital and online marketing of food and drink products to children. The Advertising Standards Authority will also carry out a survey of food advertisements, with a focus on online, to assess whether there are any problem areas and will take action to bring advertising that breaks the rules into line.

For the full answer to this and other questions see the House of Commons Hansard 28 February 2014 which is available from the UK Parliament website.

Further Information

House of Commons Hansard 28 February 2014