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Transport Written Answer, 28/10/13 [S]

Written Answer given in response to Liam McArthur's (LD) question asking the Scottish Government how many complaints (a) it, (b) the campaign’s advertising agency and (c) any other body received about the Nice Way Code campaign and what the nature was of any such complaints; and what feedback it has received from cycling groups regarding the Nice Way Code campaign

The Minister for Transport, Keith Brown, replied that the Scottish Government received nine complaints directly though the Ministerial correspondence system and detailed these. Scottish Government also received five letters or emails requesting that more money be allocated to such campaigns and Cycling Scotland has received 10 complaints directly.

There has been positive feedback from various cycling groups such as CTC, Sustrans, Scottish Cycling and Cycling Scotland who all supported the campaign. There has been concerns from some other cycling groups and individual cyclists who for various reasons do not like the campaign.

The development of a Mutual Respect campaign aimed at all road users was requested by respondents to the consultation with key stakeholders, undertaken by Transport Scotland as part of the refresh exercise of the Cycling Action Plan for Scotland. Therefore, the creation of the Nice Way Code campaign was as a direct result of feedback from cycling groups.

Cycling Scotland held extensive stakeholder consultations and focus groups during the creative process for the Nice Way Code. The stakeholders consulted included cycling groups, B-Spokes, Spokes and Pedal on Parliament. Stakeholders gave feedback on different creative options which included the Nice Way Code and also chose which messages they felt that the campaign should deliver through workshops.

For the full answer to this and other questions see the Scottish Parliament Written Answer Report 28 October 2013 which is available from the Scottish Parliament website.

Further Information

Scottish Parliament Written Answer Report 28 October 2013