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Transport Written Answer, 28/10/13 [S]

Written Answer given in response to Liam McArthur's (LD) question asking the Scottish Government what impact assessment was carried out in advance of the launch of the Nice Way Code campaign; and what the planned outcomes were of the Nice Way Code campaign and whether they were achieved

The Minister for Transport, Keith Brown, replied that the Nice Way Code campaign was undertaken following the success of Cycling Scotlandís Give Me Cycle Space campaign, which asks drivers to watch out for children cycling to school and give them plenty of space when passing. In 2012, 85% of drivers surveyed in the target areas said the campaign would make them give children more space on the road, 58% of parents surveyed in the target areas said the campaign made them more confident about children cycling to school and across the participating schools there was an average increase in levels of cycling of 22%. The development of the Nice Way Code campaign was undertaken in order to continue this successful approach and speak to a wider range of road users to encourage mutual respect in the shared road space.

The impact of the Nice Way Code will be assessed when the evaluation is carried out.

The planned outcomes of the campaign were to educate all road users about the importance of mutual respect, highlighting key behaviours that would help foster better relations between different road user groups and stimulate debate about these issues. The main aim was to make the road a less intimidating place for more vulnerable users. The evaluation of the campaign is still being finalised and once completed will show to what extent these outcomes were achieved. Cycling Scotland, who developed the campaign, anticipate that this will be completed by the end of October 2013.

For the full answer to this and other questions see the Scottish Parliament Written Answer Report 28 October 2013 which is available from the Scottish Parliament website.

Further Information

Scottish Parliament Written Answer Report 28 October 2013